{"title":"Beauty of Joseon","description":"","products":[{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-toner-150ml","title":"Beauty of Joseon - Glow Replenishing Rice Milk Toner 150ml","description":"\u003cp\u003eInspired by traditional Korean skincare, the Beauty of Joseon Glow Replenishing Rice Milk Toner is a hydrating toner made with rice extract and rice amino acids. It delivers deep moisture while helping to balance oil and soothe the skin, leaving it soft, smooth, and radiant.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\u003cp\u003eDeep Hydration:\u003cbr\u003eFormulated with rice extract and rice milk, this toner helps the skin retain moisture. It provides double hydration and helps reduce excess oil, making pores look smaller and skin feel fresh.\u003c\/p\u003e\n\u003cp\u003eRadiant Skin:\u003cbr\u003eRice extract is known for its brightening properties. It helps even out skin tone and adds a natural, healthy glow.\u003c\/p\u003e\n\u003cp\u003eLight, Creamy Texture:\u003cbr\u003eThe lightweight, milky formula absorbs quickly without leaving a sticky or oily residue. It’s suitable for all skin types, including sensitive skin.\u003c\/p\u003e\n\u003cp\u003epH Balancing:\u003cbr\u003eHelps maintain the skin’s natural pH balance, which is important for overall skin health.\u003c\/p\u003e\n\u003cp\u003eSoothing Effect:\u003cbr\u003eCalms irritation and reduces redness, making it ideal for sensitive or acne-prone skin.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eCleanse:\u003cbr\u003eStart with a clean face using your regular cleanser.\u003c\/p\u003e\n\u003cp\u003eApply:\u003cbr\u003ePour a small amount of toner onto a cotton pad or into the palm of your hand.\u003c\/p\u003e\n\u003cp\u003ePat:\u003cbr\u003eGently press the toner into your face and neck until fully absorbed.\u003c\/p\u003e\n\u003cp\u003eFollow Up:\u003cbr\u003eContinue with your usual skincare routine – apply serum, moisturizer, or sunscreen as needed.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003eRice Extract \u0026amp; Rice Amino Acids: Deeply hydrate and brighten skin.\u003c\/p\u003e\n\u003cp\u003eCoptis Japonica Root Extract: Helps soothe irritation.\u003c\/p\u003e\n\u003cp\u003eCentella Asiatica Extract: Known for calming and healing properties.\u003c\/p\u003e\n\u003cp\u003eHyaluronic Acid: Provides long-lasting moisture.\u003c\/p\u003e\n\u003cp\u003eCeramide \u0026amp; Panthenol: Support skin barrier and softness.\u003c\/p\u003e\n\u003cp\u003eKaolin Powder: Helps control oil and purify pores.\u003c\/p\u003e\n\u003cp\u003eThis toner is perfect for those looking for a lightweight yet deeply moisturizing formula that brightens the complexion and keeps skin balanced and smooth.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIngredients:\u003cbr\u003eWater, Methylpropanediol, Propanediol, 1,2-Hexanediol, Glycerin, Glyceryl-26, Polymethyl Methacrylate, Oryza Sativa (Rice) Extract, Coptis Japonica Root Extract, Ulmus Davidiana Root Extract, Amaranthus Caudatus Seed Extract, Ficus Carica (Fig) Fruit Extract, Centella Asiatica Extract, Theobroma Cacao (Cocoa) Seed Extract, Hydrogenated Lecithin, Sodium Hyaluronate, Panthenol, Hydroxyethyl Urea, Aluminum Chloride, Butylene Glycol, Microcrystalline Cellulose, Sodium Citrate, Kaolin, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Citric Acid, Dextrin, Ceramide, Tocopherol (Vitamin E), Rice Amino Acids.\u003c\/p\u003e","brand":"lulupun ","offers":[{"title":"Default Title","offer_id":51977425486099,"sku":null,"price":3900.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_1_8e7b57c4-a1cf-49d3-b799-53ec32b4e1f7.png?v=1751326859"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-50ml","title":"Beauty of Joseon - Relief Sun Aqua-fresh Rice +B5 SPF50+ PA++++ (50ml)","description":"\u003cp\u003eA global best-selling sunscreen, the Beauty of Joseon Relief Sun is a lightweight, vegan, and organic sun cream designed to protect your skin from harmful UV rays while keeping it hydrated and smooth. Made with rice extract and probiotics, it soothes the skin and helps maintain a healthy moisture balance without leaving a white cast.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eGentle Vegan \u0026amp; Organic Formula\u003cbr\u003eSuitable for sensitive skin, this sunscreen is made with skin-friendly, plant-based ingredients. It’s free from harsh chemicals and feels light on the skin.\u003c\/p\u003e\n\u003cp\u003eNo White Cast, No Stickiness\u003cbr\u003eIts soft, moisturizing texture absorbs quickly and doesn’t leave a greasy or sticky finish. Perfect for wearing under makeup without causing pilling or a white residue.\u003c\/p\u003e\n\u003cp\u003eRice Extract + Probiotics\u003cbr\u003eRich in nutrients, rice extract helps brighten and moisturize the skin, while probiotics support the skin’s natural barrier and balance the microbiome.\u003c\/p\u003e\n\u003cp\u003eHigh UV Protection\u003cbr\u003eWith SPF50+ and PA++++, this sun cream offers strong protection against both UVA and UVB rays, helping to prevent sunburn, skin damage, and premature aging.\u003c\/p\u003e\n\u003cp\u003eDaily Use Friendly\u003cbr\u003eLightweight and breathable, ideal for everyday use and reapplication throughout the day.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eAt the end of your skincare routine, apply an even layer to your face and neck.\u003c\/p\u003e\n\u003cp\u003eUse 15–20 minutes before sun exposure.\u003c\/p\u003e\n\u003cp\u003eReapply every 2–3 hours for best protection, especially after sweating or washing your face.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003eOryza Sativa (Rice) Extract: Hydrates and brightens the skin.\u003c\/p\u003e\n\u003cp\u003eProbiotic Complex: Helps strengthen and protect the skin barrier.\u003c\/p\u003e\n\u003cp\u003eLightweight Moisturizing Base: Keeps skin soft and comfortable all day.\u003c\/p\u003e\n\u003cp\u003eA perfect everyday sunscreen that combines powerful UV protection with skin-soothing care — without compromising comfort or finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977429221651,"sku":null,"price":3700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_7c08d0aa-95b2-4feb-953c-76dbb1114800.png?v=1751328289"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty of Joseon - Ginseng Cleansing Oil 210ml","description":"\u003cp\u003eThe Beauty of Joseon Ginseng Cleansing Oil is a lightweight, water-like cleansing oil that gently removes makeup, dirt, and excess sebum without irritating the skin. Made with a base of nourishing soybean oil and infused with Korean ginseng and traditional herbal extracts, this oil offers effective cleansing while supporting overall skin health.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eLightweight, Watery Texture\u003cbr\u003eThe oil spreads smoothly like water and rinses off easily with warm water, leaving your skin clean, soft, and refreshed.\u003c\/p\u003e\n\u003cp\u003eGentle Deep Cleansing\u003cbr\u003eEffectively removes makeup, sunscreen, and impurities from the skin without clogging pores or causing dryness.\u003c\/p\u003e\n\u003cp\u003eSoybean Oil Base\u003cbr\u003eRich in essential fatty acids, soybean oil helps dissolve dirt and makeup while keeping the skin moisturized and balanced.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ginseng Extract\u003cbr\u003eGinseng, a key ingredient in traditional Korean skincare, helps to energize and nourish the skin while improving its appearance and vitality.\u003c\/p\u003e\n\u003cp\u003eInfused with Herbal Extracts (Hanbang)\u003cbr\u003eTraditional Korean medicinal plant extracts help soothe and care for the skin during cleansing.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eStart with dry hands and a dry face.\u003c\/p\u003e\n\u003cp\u003ePump 1–2 times and gently massage the oil into your skin to dissolve makeup and impurities.\u003c\/p\u003e\n\u003cp\u003eAdd a small amount of warm water to emulsify the oil into a milky texture.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly with lukewarm water.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003eGlycine Soja (Soybean) Oil: A gentle cleansing oil that removes makeup and dirt while keeping the skin soft.\u003c\/p\u003e\n\u003cp\u003ePanax Ginseng Root Extract: Helps to revitalize and nourish tired skin.\u003c\/p\u003e\n\u003cp\u003eHerbal Extracts (Hanbang): Support skin balance and calm sensitivity.\u003c\/p\u003e\n\u003cp\u003ePerfect as the first step in your skincare routine, this cleansing oil leaves your skin clean, refreshed, and cared for—without feeling greasy or heavy.\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977441870099,"sku":null,"price":4000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_2_5b93e1f9-69da-41ea-b9ec-0f4f801cd114.png?v=1751329119"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml","title":"Beauty of Joseon - Ground Rice and Honey Glow Mask (150ml)","description":"\u003cp\u003eThe Beauty of Joseon Ground Rice and Honey Glow Mask is an all-in-one skincare mask designed to brighten dull skin, absorb excess oil, and deeply hydrate. Enriched with rice extract, sake lees (fermented rice), and honey, this wash-off mask helps bring out your skin’s natural glow while keeping it soft and smooth.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eBrightens and Revives Dull Skin\u003cbr\u003eIdeal for oily or tired-looking skin, this mask gently exfoliates and helps improve skin texture and radiance.\u003c\/p\u003e\n\u003cp\u003eHydrating and Nourishing\u003cbr\u003ePacked with moisturizing ingredients like honey and rice extract, it helps keep the skin hydrated and plump without feeling dry or tight after use.\u003c\/p\u003e\n\u003cp\u003eKaolin Clay for Oil Control\u003cbr\u003eContains kaolin, a gentle natural clay that helps absorb excess sebum and remove makeup residue and impurities from the pores.\u003c\/p\u003e\n\u003cp\u003eGentle and Comforting Texture\u003cbr\u003eThe creamy formula spreads easily over the face and stays moist throughout the treatment, leaving your skin feeling calm and refreshed.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003eRice Extract \u0026amp; Sake Lees: Help brighten and soften the skin.\u003c\/p\u003e\n\u003cp\u003eHoney \u0026amp; Propolis Extract: Deliver moisture and support a healthy skin barrier.\u003c\/p\u003e\n\u003cp\u003eKaolin Clay: Gently detoxifies and absorbs oil without stripping the skin.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, apply an even layer to your dry face.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5–10 minutes.\u003c\/p\u003e\n\u003cp\u003eGently massage with lukewarm water and rinse off completely.\u003c\/p\u003e\n\u003cp\u003eFollow with toner and the rest of your skincare routine.\u003c\/p\u003e\n\u003cp\u003eSkin Type:\u003cbr\u003eBest for oily or dull skin types, but suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003eA perfect weekly treatment to reveal brighter, smoother, and more radiant skin—without dryness or irritation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977447801107,"sku":null,"price":3990.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_3_4a6a286d-44e3-43e4-9eb5-636532285996.png?v=1751329829"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-50ml","title":"Beauty of Joseon - Relief Sun: Rice + Probiotics SPF50+ PA++++ (50ml)","description":"\u003cp\u003eThe Beauty of Joseon Relief Sun is a lightweight, creamy organic sunscreen that offers high-level protection and gentle care for the skin. Lab-tested for effectiveness, it provides SPF50+ and PA++++ protection while nourishing the skin with 30% rice extract and fermented grain extracts.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eLightweight, Creamy Texture\u003cbr\u003eFeels like a soft moisturizing cream. It spreads smoothly, absorbs quickly, and leaves no sticky or greasy feeling—even when applied in generous amounts.\u003c\/p\u003e\n\u003cp\u003eNo White Cast, No Clumping\u003cbr\u003eOnce absorbed, it blends naturally into the skin without leaving a white cast. It’s perfect for wearing under makeup and won’t pill or break apart.\u003c\/p\u003e\n\u003cp\u003e30% Rice Extract + Fermented Grain Extracts\u003cbr\u003eRich in vitamins B, C, E, amino acids, and minerals, these ingredients help hydrate dry skin, improve skin texture, and support a healthy skin barrier.\u003c\/p\u003e\n\u003cp\u003eSoothing \u0026amp; Hydrating\u003cbr\u003eOffers a calming effect while delivering long-lasting moisture, making it suitable even for sensitive or irritated skin.\u003c\/p\u003e\n\u003cp\u003eIdeal for Daily Use\u003cbr\u003eCan be applied multiple times a day without discomfort. Great as a final step in your skincare routine before makeup.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eApply evenly to areas that need sun protection, such as the face and neck.\u003c\/p\u003e\n\u003cp\u003eUse as the last step of your morning skincare routine.\u003c\/p\u003e\n\u003cp\u003eReapply throughout the day for continuous protection, especially after sweating or towel drying.\u003c\/p\u003e\n\u003cp\u003eSkin Type:\u003cbr\u003eSuitable for all skin types, including dry, sensitive, and combination skin.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003eOryza Sativa (Rice) Extract (30%) – Moisturizes, brightens, and softens the skin.\u003c\/p\u003e\n\u003cp\u003eFermented Grain Extracts – Provide nutrients and enhance skin health.\u003c\/p\u003e\n\u003cp\u003eProbiotic Complex – Supports skin balance and barrier strength.\u003c\/p\u003e\n\u003cp\u003eThis sunscreen offers the perfect combination of high UV protection and skin-loving care—lightweight, hydrating, and beautifully compatible with makeup.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977459433747,"sku":null,"price":3790.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_4_1bcbfa25-b595-474c-a8a4-1ea6514ff125.png?v=1751331113"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camellia-spf50-pa-18g","title":"Beauty of Joseon - Matte Sun Stick: Mugwort + Camellia SPF50+ PA++++ (18g)","description":"\u003cp\u003eThe Beauty of Joseon Matte Sun Stick is a convenient, portable sunscreen that provides high sun protection with a soft, matte finish. Designed for easy reapplication throughout the day—even over makeup—this stick-type sunscreen helps control excess oil while keeping the skin smooth and shine-free.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eSPF50+ \u0026amp; PA++++ Protection\u003cbr\u003eOffers strong and reliable protection against both UVA and UVB rays, helping to prevent sunburn and premature aging.\u003c\/p\u003e\n\u003cp\u003eMatte Finish with Silica Powder\u003cbr\u003eInfused with silica powder to absorb excess oil and sebum, it creates a smooth, matte look without feeling heavy or greasy.\u003c\/p\u003e\n\u003cp\u003eReapply Over Makeup\u003cbr\u003eIdeal for on-the-go use, this sun stick allows for quick and easy reapplication during the day—even over makeup—without smudging.\u003c\/p\u003e\n\u003cp\u003eMugwort \u0026amp; Green Tea Extracts\u003cbr\u003eSoothes and hydrates the skin while protecting it. These calming plant extracts help maintain moisture and balance.\u003c\/p\u003e\n\u003cp\u003eNo White Cast, No Sticky Feel\u003cbr\u003eGlides on easily and leaves a soft, non-shiny finish with no residue or stickiness.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eApply to dry skin as the final step in your morning routine or before sun exposure.\u003c\/p\u003e\n\u003cp\u003eGently glide the stick across areas needing protection (face, neck, arms, etc.).\u003c\/p\u003e\n\u003cp\u003eReapply every 2–3 hours, especially after sweating or wiping the skin.\u003c\/p\u003e\n\u003cp\u003eTips for Use:\u003c\/p\u003e\n\u003cp\u003eDo not over-extend the stick to avoid breaking it.\u003c\/p\u003e\n\u003cp\u003eApply with light pressure, especially when reapplying over makeup.\u003c\/p\u003e\n\u003cp\u003eMay slightly disrupt makeup if rubbed too hard.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003eSilica Powder: Helps absorb oil and reduce shine.\u003c\/p\u003e\n\u003cp\u003eMugwort (Artemisia) Extract: Soothes and calms the skin.\u003c\/p\u003e\n\u003cp\u003eCamellia \u0026amp; Green Tea Extracts: Antioxidant-rich ingredients that protect and moisturize the skin.\u003c\/p\u003e\n\u003cp\u003ePerfect for those with oily or combination skin, or anyone looking for a smooth, non-greasy sunscreen that’s easy to use throughout the day.\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977492005139,"sku":null,"price":3790.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_5_5d57dd43-9e38-45e7-ab0f-399f8a6599cb.png?v=1751332404"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml","title":"Beauty of Joseon - Revive Eye Serum: Ginseng + Retinal (30ml)","description":"\u003cp\u003eThe Beauty of Joseon Revive Eye Serum is a nourishing eye cream formulated with traditional herbal extracts and modern active ingredients to care for the delicate skin around the eyes. With 10% ginseng root extract and 2% retinal liposome, it helps improve firmness, reduce fine lines, and deeply hydrate for a more youthful appearance.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eGinseng Root Extract (10%)\u003cbr\u003eA key ingredient in Korean traditional skincare, ginseng helps improve blood circulation, boost elasticity, and revitalize tired, dull skin around the eyes.\u003c\/p\u003e\n\u003cp\u003eRetinal Liposome (2%)\u003cbr\u003eA stabilized form of vitamin A, retinal is known for improving skin texture, reducing the appearance of wrinkles, and supporting collagen production—delivered gently in liposome form to minimize irritation.\u003c\/p\u003e\n\u003cp\u003eDeep Hydration \u0026amp; Firming\u003cbr\u003eRich in moisture, this eye serum plumps the under-eye area and improves elasticity, helping to smooth out fine lines and prevent dryness.\u003c\/p\u003e\n\u003cp\u003eHerbal Extract Blend (Hanbang)\u003cbr\u003eInfused with Korean traditional herbal ingredients that calm and nourish the skin, making it suitable for sensitive areas.\u003c\/p\u003e\n\u003cp\u003eLight Creamy Texture\u003cbr\u003eThe smooth formula absorbs easily without leaving a sticky or heavy residue. Suitable for daily use, both morning and night.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing and applying toner, pump 1–2 times.\u003c\/p\u003e\n\u003cp\u003eGently apply around the eye area using your ring finger.\u003c\/p\u003e\n\u003cp\u003eCan also be used on areas with fine lines or dryness across the face.\u003c\/p\u003e\n\u003cp\u003eSkin Type:\u003cbr\u003eSuitable for all skin types, especially those concerned with aging, dryness, or dullness around the eyes.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003ePanax Ginseng Root Extract (10%) – Boosts circulation and elasticity.\u003c\/p\u003e\n\u003cp\u003eRetinal Liposome (2%) – Helps reduce wrinkles and promote firm skin.\u003c\/p\u003e\n\u003cp\u003eHanbang Herbal Extracts – Traditional Korean plant-based ingredients that support overall skin health.\u003c\/p\u003e\n\u003cp\u003eA powerful yet gentle eye cream that blends tradition and science to bring a youthful, healthy glow to your eye area.\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977580675347,"sku":null,"price":3700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_6_e45aba8d-489e-440b-bc80-3bbd71a22896.png?v=1751336858"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"Beauty of Joseon - Red Bean Refreshing Pore Mask (140ml)","description":"\u003cp\u003eThe Beauty of Joseon Red Bean Refreshing Pore Mask is a wash-off clay mask designed to gently purify the skin, control excess oil, and refine the look of pores. Made with red bean (adzuki) extract and kaolin clay, this mask is perfect for oily and combination skin types looking for smoother, clearer skin without dryness.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003ePore-Cleansing Clay Texture\u003cbr\u003eThe soft, creamy clay formula spreads easily and helps draw out impurities, dirt, and sebum from deep within the pores.\u003c\/p\u003e\n\u003cp\u003eRed Bean (Adzuki) Extract\u003cbr\u003eKnown in Korean skincare for its gentle exfoliating properties, red bean helps remove dead skin cells and improve skin texture, leaving your skin fresh and clean.\u003c\/p\u003e\n\u003cp\u003eKaolin Clay for Oil Control\u003cbr\u003eA mild, natural clay that absorbs excess oil and purifies the skin without stripping its natural moisture.\u003c\/p\u003e\n\u003cp\u003eCooling \u0026amp; Refreshing Effect\u003cbr\u003eSoothes tired or overheated skin, providing a fresh, clean feeling after each use.\u003c\/p\u003e\n\u003cp\u003eNon-Drying Formula\u003cbr\u003eUnlike harsh clay masks, this formula maintains skin hydration while deeply cleansing, making it gentle enough for regular use.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, apply an even layer of the mask to dry skin.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5–10 minutes.\u003c\/p\u003e\n\u003cp\u003eRinse off gently with lukewarm water while massaging in circular motions.\u003c\/p\u003e\n\u003cp\u003eFollow with toner and your usual skincare routine.\u003c\/p\u003e\n\u003cp\u003eSkin Type:\u003cbr\u003eBest suited for oily and combination skin. Also suitable for those concerned with visible pores or dullness.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003eRed Bean Extract: Gently exfoliates and smooths the skin.\u003c\/p\u003e\n\u003cp\u003eKaolin Clay: Detoxifies and removes excess oil.\u003c\/p\u003e\n\u003cp\u003eHydrating Base: Keeps skin from feeling dry or tight after use.\u003c\/p\u003e\n\u003cp\u003eA refreshing pore-care mask that balances, cleans, and softens the skin—all in one gentle step.\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977610166547,"sku":null,"price":4100.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_9_bfbbf494-7cae-4bf7-b617-3f48d3aa4f56.png?v=1751337453"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon - Glow Serum: Propolis + Niacinamide (30ml)","description":"\u003cp\u003eThe Beauty of Joseon Glow Serum combines 60% propolis extract with 2% niacinamide to deeply nourish, hydrate, and improve the overall appearance of the skin. This serum is designed to care for pores, brighten skin tone, and calm troubled skin, making it a versatile addition to your daily skincare routine.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003e60% Propolis Extract\u003cbr\u003eKnown for its natural antibacterial and healing properties, propolis helps soothe irritated skin, strengthen the skin barrier, and provide intense hydration.\u003c\/p\u003e\n\u003cp\u003e2% Niacinamide\u003cbr\u003eA powerful ingredient that brightens skin, reduces the appearance of pores, and improves uneven skin tone while helping to control excess oil.\u003c\/p\u003e\n\u003cp\u003eMulti-Functional Care\u003cbr\u003eThis serum works to refine pores, reduce redness and blemishes, and deliver lasting moisture for a smooth, radiant complexion.\u003c\/p\u003e\n\u003cp\u003eLightweight and Fast Absorbing\u003cbr\u003eThe serum has a light texture that absorbs quickly without leaving any sticky residue, making it perfect for layering under moisturizers or makeup.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, apply 2–3 drops to clean skin.\u003c\/p\u003e\n\u003cp\u003eGently massage the serum into the face and neck.\u003c\/p\u003e\n\u003cp\u003eFollow with your moisturizer and sunscreen in the morning or night.\u003c\/p\u003e\n\u003cp\u003eSkin Type:\u003cbr\u003eSuitable for all skin types, especially oily, combination, and acne-prone skin.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003ePropolis Extract (60%) – Hydrates, soothes, and supports skin healing.\u003c\/p\u003e\n\u003cp\u003eNiacinamide (2%) – Brightens skin tone, tightens pores, and controls oil.\u003c\/p\u003e\n\u003cp\u003eA nourishing and brightening serum that helps your skin look healthier, clearer, and more radiant every day.\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977786687763,"sku":null,"price":3700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_11_362038b5-c3a4-43a2-b441-ee87da5a5d40.png?v=1751341500"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"Beauty of Joseon - Glow Deep Serum: Rice + Alpha Arbutin (30ml)","description":"\u003cp\u003eThe Beauty of Joseon Glow Deep Serum combines 68% rice bran water with 2% alpha arbutin to brighten the skin and promote a healthy, radiant complexion. This lightweight serum absorbs quickly, delivering nourishing vitamins and minerals from rice bran to revitalize and even out skin tone.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003e68% Rice Bran Water\u003cbr\u003eRich in vitamins B and minerals, rice bran water deeply nourishes and strengthens the skin, promoting a smooth and healthy look.\u003c\/p\u003e\n\u003cp\u003e2% Alpha Arbutin\u003cbr\u003eA gentle brightening agent that helps reduce dark spots, discoloration, and uneven skin tone for a clearer complexion.\u003c\/p\u003e\n\u003cp\u003eHydrating and Lightweight\u003cbr\u003eThe serum provides lasting moisture while being easily absorbed without heaviness or stickiness.\u003c\/p\u003e\n\u003cp\u003eBrightening and Revitalizing\u003cbr\u003eHelps to improve skin clarity and luminosity, making the skin look fresh and glowing.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, apply 2–3 drops to clean skin.\u003c\/p\u003e\n\u003cp\u003eGently massage the serum into face and neck until fully absorbed.\u003c\/p\u003e\n\u003cp\u003eFollow with moisturizer and sunscreen.\u003c\/p\u003e\n\u003cp\u003eSkin Type:\u003cbr\u003eSuitable for all skin types, especially those looking to brighten dull skin and even skin tone.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003eRice Bran Water (68%) – Nourishes and strengthens the skin with vitamins and minerals.\u003c\/p\u003e\n\u003cp\u003eAlpha Arbutin (2%) – Brightens skin and reduces dark spots.\u003c\/p\u003e\n\u003cp\u003eA nourishing and brightening serum that brings out your skin’s natural glow with the power of rice and gentle brightening.\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977805725971,"sku":null,"price":3700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_12_9f4c6acf-8dc6-474d-9e28-23a8e8faddea.png?v=1751341996"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Beauty of Joseon - Ginseng Essence Water (150ml)","description":"\u003cp\u003eThe Beauty of Joseon Ginseng Essence Water is a fresh and nourishing toner infused with traditional Korean herbal ingredients. This essence water helps smooth the skin’s texture while restoring vitality and hydration, leaving your skin feeling refreshed and revitalized.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eHerbal Infusion\u003cbr\u003eEnriched with powerful herbal extracts, including ginseng, to nourish and energize the skin.\u003c\/p\u003e\n\u003cp\u003eSmoothes and Refreshes\u003cbr\u003eThe lightweight, watery texture absorbs quickly, helping to soften and prepare the skin for the next steps in your skincare routine.\u003c\/p\u003e\n\u003cp\u003eHydrating and Vitalizing\u003cbr\u003eProvides a boost of moisture while promoting a healthy, radiant complexion.\u003c\/p\u003e\n\u003cp\u003eGentle Formula\u003cbr\u003eSuitable for all skin types, including sensitive skin, it helps maintain the skin’s natural balance.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, apply an appropriate amount to a cotton pad or your hands.\u003c\/p\u003e\n\u003cp\u003eGently pat the toner onto your entire face until fully absorbed.\u003c\/p\u003e\n\u003cp\u003eContinue with your serum and moisturizer.\u003c\/p\u003e\n\u003cp\u003eSkin Type:\u003cbr\u003eIdeal for all skin types seeking hydration and revitalization.\u003c\/p\u003e\n\u003cp\u003eMain Ingredients:\u003c\/p\u003e\n\u003cp\u003eGinseng Extract: Known for its revitalizing and nourishing properties.\u003c\/p\u003e\n\u003cp\u003eHerbal Blend: Traditional Korean botanicals to support healthy skin.\u003c\/p\u003e\n\u003cp\u003eA refreshing essence water that smooths, hydrates, and energizes your skin for a glowing and healthy appearance.\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":51977810280723,"sku":null,"price":3800.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/LULUPUN_7_e26ac3d3-63c3-4f51-9fab-35e7cf56cd29.png?v=1751342332"},{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty of Joseon Dynasty Cream 50ml","description":"\u003cp\u003eThe Beauty of Joseon Dynasty Cream 50ml is a luxurious, multi-functional moisturizer that blends the wisdom of traditional Korean beauty with modern skincare science. Inspired by the royal skincare rituals of the Joseon Dynasty, this cream delivers intense hydration, nourishment, and radiance for all skin types.\u003c\/p\u003e\n\u003cp\u003eFormulated with Hanbang (traditional Korean herbal) ingredients, including Ginseng Root Extract, Rice Bran Water, and Niacinamide, it deeply moisturizes and revitalizes the skin while improving elasticity and tone. The lightweight yet rich texture absorbs effortlessly, leaving the skin smooth, dewy, and luminous without any greasiness.\u003c\/p\u003e\n\u003cp\u003eThis all-in-one cream works as a moisturizer, sleeping mask, and glow base under makeup. Regular use helps maintain balanced, healthy skin while enhancing radiance and firmness.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003cbr\u003eAfter cleansing and toning, apply an appropriate amount to the face and neck. Gently pat until fully absorbed. Use morning and night as the final step in your skincare routine.\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003cbr\u003eWater, Rice Bran Water, Glycerin, Niacinamide, Squalane, Butylene Glycol, Panax Ginseng Root Extract, Cetearyl Alcohol, Hydrogenated Poly(C6-14 Olefin), 1,2-Hexanediol, Polyglyceryl-3 Methylglucose Distearate, Propanediol, Betaine, Honey Extract, Sodium Hyaluronate, Allantoin, Adenosine, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Fragrance.\u003c\/p\u003e\n\u003cp\u003eRecommended For:\u003cbr\u003eAll skin types seeking deep hydration, radiance, and improved elasticity. Perfect for those who prefer a dewy, glowing finish inspired by timeless Korean beauty traditions.\u003c\/p\u003e","brand":"lulupun ","offers":[{"title":"Default Title","offer_id":52447347900691,"sku":null,"price":4500.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/beauty_46.png?v=1759651925"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml","title":"Beauty of Joseon Revive Serum: Ginseng + Snail Mucin (30ml)","description":"\u003cp\u003eThe Beauty of Joseon Revive Serum: Ginseng + Snail Mucin (30ml) is a revitalizing anti-aging serum designed to improve skin elasticity, texture, and radiance. This luxurious formula brings together two traditional powerhouse ingredients — Ginseng Root Extract and Snail Mucin Filtrate — to deliver deep nourishment and repair for tired, dull, or aging skin.\u003c\/p\u003e\n\u003cp\u003eGinseng, known for its firming and energizing properties, helps boost circulation and promote collagen production for a youthful appearance. Meanwhile, Snail Mucin supports skin regeneration, improving texture and reducing the appearance of fine lines, scars, and uneven tone.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, non-sticky texture absorbs quickly, leaving the skin soft, hydrated, and luminous. Ideal for daily use, this serum helps strengthen the skin barrier and restore a healthy glow from within.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003cbr\u003eAfter cleansing and toning, apply 2–3 drops evenly over the face. Gently pat for better absorption. Follow with moisturizer.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients:\u003c\/p\u003e\n\u003cp\u003eGinseng Root Water (63%) – revitalizes and energizes tired skin\u003c\/p\u003e\n\u003cp\u003eSnail Secretion Filtrate (3%) – improves texture and supports cell renewal\u003c\/p\u003e\n\u003cp\u003eNiacinamide – brightens dull skin tone\u003c\/p\u003e\n\u003cp\u003eAdenosine – helps reduce fine lines and wrinkles\u003c\/p\u003e\n\u003cp\u003eRecommended For:\u003cbr\u003eAll skin types, especially those concerned with loss of firmness, uneven tone, or dullness. Perfect for restoring balance and resilience to the skin.\u003c\/p\u003e","brand":"lulupun ","offers":[{"title":"Default Title","offer_id":52447403901203,"sku":null,"price":3700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/beauty_47.png?v=1759652529"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml-1","title":"Beauty of Joseon Revive Serum: Ginseng + Snail Mucin (30ml)","description":"\u003cp\u003eA Beleza do Sérum Revive Joseon: Ginseng + Mucina de Caracol (30 ml) é um sérum antienvelhecimento revitalizante desenvolvido para melhorar a elasticidade, a textura e a luminosidade da pele. Esta fórmula luxuosa reúne dois ingredientes tradicionais poderosos — Extrato de Raiz de Ginseng e Filtrado de Mucina de Caracol — para proporcionar nutrição e reparação profundas à pele cansada, opaca ou envelhecida.\u003c\/p\u003e\n\u003cp\u003eO ginseng, conhecido por suas propriedades firmadoras e energizantes, ajuda a estimular a circulação e a promover a produção de colágeno, proporcionando uma aparência jovem. Já a mucina de caracol auxilia na regeneração da pele, melhorando a textura e reduzindo o aparecimento de linhas finas, cicatrizes e tom irregular.\u003c\/p\u003e\n\u003cp\u003eA textura leve e não pegajosa é rapidamente absorvida, deixando a pele macia, hidratada e luminosa. Ideal para uso diário, este sérum ajuda a fortalecer a barreira cutânea e a restaurar um brilho saudável de dentro para fora.\u003c\/p\u003e\n\u003cp\u003eModo de usar:\u003cbr\u003eApós a limpeza e tonificação, aplique de 2 a 3 gotas uniformemente no rosto. Dê leves batidinhas para melhor absorção. Em seguida, aplique o hidratante.\u003c\/p\u003e\n\u003cp\u003eIngredientes principais:\u003c\/p\u003e\n\u003cp\u003eÁgua de raiz de ginseng (63%) – revitaliza e energiza a pele cansada\u003c\/p\u003e\n\u003cp\u003eFiltrado de secreção de caracol (3%) – melhora a textura e auxilia na renovação celular\u003c\/p\u003e\n\u003cp\u003eNiacinamida – ilumina o tom de pele opaco\u003c\/p\u003e\n\u003cp\u003eAdenosina – ajuda a reduzir linhas finas e rugas\u003c\/p\u003e\n\u003cp\u003eRecomendado para:\u003cbr\u003eTodos os tipos de pele, especialmente aquelas com perda de firmeza, tom irregular ou opacidade. Perfeito para restaurar o equilíbrio e a resiliência da pele.\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":52447410061587,"sku":null,"price":2900.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/beauty_47.png?v=1759652529"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml-1","title":"Beauty of Joseon Red Bean Water Gel (100ml)","description":"\u003cp\u003eThe Beauty of Joseon Red Bean Water Gel (100ml) is a lightweight, oil-balancing moisturizer designed especially for combination and oily skin types. This refreshing gel texture absorbs quickly without stickiness, delivering deep hydration and a cooling sensation.\u003c\/p\u003e\n\u003cp\u003eFormulated with Red Bean Extract (59%), known for its rich antioxidants and natural exfoliating properties, it helps purify pores, smooth rough texture, and control excess sebum. The addition of Peptides supports firm, elastic skin by promoting collagen synthesis and improving overall skin vitality.\u003c\/p\u003e\n\u003cp\u003eUnlike heavy creams, this water gel provides a fresh, breathable finish, making it ideal for humid climates or as a summer moisturizer. Skin feels smooth, balanced, and comfortably hydrated all day long.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003cbr\u003eApply an appropriate amount to cleansed and toned skin. Gently spread and pat until fully absorbed. Use morning and night as the final step of your skincare routine.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients:\u003c\/p\u003e\n\u003cp\u003eRed Bean Extract (59%) – purifies pores and removes impurities\u003c\/p\u003e\n\u003cp\u003ePeptides – improve elasticity and firmness\u003c\/p\u003e\n\u003cp\u003eBetaine \u0026amp; Panthenol – deliver hydration and soothe the skin\u003c\/p\u003e\n\u003cp\u003eRecommended For:\u003c\/p\u003e\n\u003cp\u003eOily or combination skin\u003c\/p\u003e\n\u003cp\u003eThose concerned with enlarged pores or excess sebum\u003c\/p\u003e\n\u003cp\u003eAnyone seeking a refreshing, non-greasy moisturizer\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":52447542804755,"sku":null,"price":3900.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/beauty_48.png?v=1759653457"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-50ml","title":"Beauty of Joseon Radiance Cleansing Balm (50ml)","description":"\u003cp\u003eThe Beauty of Joseon Radiance Cleansing Balm (50ml) is a luxurious, sherbet-type balm cleanser that transforms into a silky oil upon contact with the skin. Designed to dissolve makeup, sunscreen, and daily impurities effortlessly, it leaves your skin feeling clean, supple, and luminous.\u003c\/p\u003e\n\u003cp\u003eInspired by traditional Korean beauty rituals, this formula contains Rice Bran Water, Fermented Grains, and Chrysanthemum Extract—ingredients rich in amino acids, minerals, and vitamins that help brighten and smooth the skin while maintaining its natural moisture barrier.\u003c\/p\u003e\n\u003cp\u003eThe balm’s soft texture glides on smoothly and rinses off cleanly without leaving any greasy residue. It provides both deep cleansing and gentle nourishment, making it suitable for all skin types, including sensitive skin.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003cbr\u003eTake an appropriate amount with dry hands and gently massage onto dry skin. Add a small amount of water to emulsify, then rinse thoroughly with lukewarm water.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients:\u003cbr\u003eRice Bran Water, Fermented Grain Extracts, Chrysanthemum Extract, Oryza Sativa (Rice) Bran Oil, Vitamin E\u003c\/p\u003e\n\u003cp\u003eRecommended For:\u003c\/p\u003e\n\u003cp\u003eThose seeking a deep yet gentle cleansing balm\u003c\/p\u003e\n\u003cp\u003eDull or uneven skin tone\u003c\/p\u003e\n\u003cp\u003eAll skin types, including sensitive skin\u003c\/p\u003e\n\u003cp\u003eTexture:\u003cbr\u003eSoft balm texture that melts into a smooth oil upon application\u003c\/p\u003e","brand":"lulupun","offers":[{"title":"Default Title","offer_id":52447590613267,"sku":null,"price":3900.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/files\/beauty_49.png?v=1759654013"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/1405\/7491\/collections\/LULUPUN_6_583cc466-a997-4f63-8d34-daaee44752fc.png?v=1753162849","url":"https:\/\/lulupun.shop\/fr\/collections\/beauty-of-joseon.oembed","provider":"lulupun ","version":"1.0","type":"link"}